Inbound links (links FROM a related site TO your site) are also a necessary component of search engine optimization. Many online advertisers spend tons and tons of time trying to secure inbound links. While it is needed for seo, as well as very profitable for online advertisers, it should not consume your entire life. Once again, the quality of your content has a large part in easily attaining inbound links.
A content rich website increases value to the users online experience. Therefore related sites will be pleased to exchange links with you, and many will do so on their own, not even asking a link in return. Also, directories (which we will cover next) do not allow flimsy sales pages and websites that do not contain unique information and value. Therefore, creating many pages full of valuable website content that your target market is seeking, offering interesting information to visitors, is the backbone to generating a lot no cost, highly targeted traffic from the powerful search engines.
Exchanging links with other web site owners can be a good route, but you need to keep in mind a couple of things. For starters, make sure that the web sites you are linking to have the same (or greater) quality level of your site. 100 links from crappy sites are less valuable then one quality link. Make sure that the sites are listed by Google and have a decent PR. And when exchanging links, check often to make sure that that your link is active on the reciprocating website, otherwise contact them or remove your link to them.
Another route to go for growing your websites link popularity is to make use of the many online website directories. Since the rise of the search engines, online directories aren’t used nearly as much by web surfers. However, we are not using them for the direct web traffic they produce (which can be a nice ‘bonus’) but we are using them to search engine optimize our websites for more free traffic.
How many links do you need to look valuable in the eyes of the search engines? Well the more the better, and linking can be a long term process with always growing rewards. Although, to really start the Search Engine optimization snowball rolling, you should strive for 40-50 incoming links. This will allow the engines to find your site over and over, and they will send it free, highly targeted traffic.
By following these simple practices, you will start the process of building a Search Engine optimized for your business. Keep in mind that while some of these duties may seem tedious, they are powerful time investments that will pay you back for many years. Tricks and manipulative strategies may have a few quick benefits, but they are always short lived.