Everyone wants a little thrill, action and excitement in their lives and it is very important in every viral free traffic marketing generation strategy to give their consumers that “value-added” in the form of fun and amusement. Contests and competitions easily come to mind in keeping your consumers’ joy, happiness, warm fuzzies and anticipation.
Competition and contest promotions are viral free traffic marketing strategies that build traffic to your website, most especially, direct traffic to your website. Viral free traffic marketing generation strategies make use of viral content in the form of audiovisuals, multimedia, broadcast and publishing media to generate traffic to your website. The whole point of making use of viral free traffic marketing generation strategies is to grab the attention of your target market, generate an awareness of your product or service offering and create buzz and positive word of mouth both online and offline. With this, we have implicitly mentioned the function of competitions and contest promotions in viral free traffic marketing strategies, that is, to catch attention, inform and make aware, and spark consumers into action.
Who doesn’t want to be a winner? Contest promotions challenge the customers to compete with other customers and to compete with each other for a prize. Competition is good since competition sparks people into action as well as changes the way they think, react and respond and behave to a certain topic. Competition changes purchase behaviors instantly! Contest promotions also challenges the website or organization to accomplish sales and profit goals and objectives while it invites others to participate thus, getting traffic to your website. Lastly, it challenges customers and consumers to raise enough money for a cause or charity, allowing organizations, websites and people to do some good to society and not just generate free traffic.
One of the best ways to create your own contest promotion is to identify brand leaders in several industries and “copy” what they have done successfully.
At the end of the day, the most important thing would be to make additional sales and profit from those who participated from the competition and contest and to direct traffic to your website. You can only do this by striking a balance between competition costs and expenses with your end marketing goals and objectives. Want to get more free traffic to your website this way? Set realistic competition goals and promote your competition with the use of your website.