Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers?
If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what your article is about.
Here’s where many people go wrong:
They write their article, then they say: “Now I need to figure out a way to get my keyword phrase into my title.”
Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your article and title and then backtrack and try to get your keyword phrase in your headline, the result often looks unnatural and does not make sense.
Here’s the trick:
Do the opposite. Instead of finishing by trying to force your keywords into your already constructed article and title, use your keywords as a beginning point. Take your keyword phrase and brainstorm some natural sounding titles that incorporate that phrase. Then, write an article to satisfy the title.
Let’s look at some examples of keyword rich titles (listing the keyphrase first, then the titles):
*Healthy Eating Habits*
10 Healthy Eating Habits That Will Help You Live Longer
Healthy Eating Habits For Children
*Short Track Speed Skating*
The History of Short Track Speed Skating
Short Track Speed Skating: A Beginner’s Guide
Each one of these titles makes sense, is comprehensible to a human reader, and is engaging enough to catch the attention of a reader interested in any of these topics. These titles are keyword rich, while still appealing to human readers. This is what you’re going for!
Notice that each of these phrases is a long tail keyword phrase (3-5 words long). When you are doing your keyword research you will come up with a list of long tail keyphrases and a list of 2 word keyword phrases. The long tail phrases are to be used in generating article titles and topics. The shorter main phrases are to be used in your resource boxes.
Does It Matter Where I Put My Keyphrase In My Title?
You may notice that some of the sample titles have the targeted phrase at the beginning of the title. If you can manage it in a natural sounding way, try to include the phrase at the beginning of the title. If not, don’t worry about it.
The point is not to use a strict title formula each time. Your goal is to generate quality titles that will attract readers, convey what the article is about, and also incorporate the keyphrase in a natural sounding way. If you come up with a great title that has the keyword phrase at the middle or the end of the title, then that’s fine. Focus on creating titles that are interesting and appealing to your target readers.
After you have gone through your list of long tail keywords and generated a few titles for each, then pick a title and write an article for it.
You see, this is the reverse of what many people do–take your key phrase, then brainstorm titles, then write an article that fulfills what the title promises. The result is a natural looking title and article. This is the type of article and title that readers, publishers, and search engines will love.