When embarking on a social media marketing campaign, a lot of considerations should be met so that success would be better achieved. Many marketers who are too eager to jump start begin aggressively and fizz out quite soon. Even with the fast turnout of joined online communities everyday, making the users hooked into the marketing campaign requires more than mere posting and spamming.
And with only 24 hours a day to be productive (not to mention having only 2/3 available for actual work), it is impossible to spend each and every single moment hooked up to the internet and make new connections and links. Getting involved with a select few online communities are much more efficient in keeping a social network stable to carry your social media marketing campaign content.
Having your presence felt in your selected few online communities not only provides you a better grasp on the areas in which you want to push your social media marketing campaign. It also allows you to be updated as well with the latest developments in those niches. The concept is similar with that of a battlefront. As you spread out your resources over a larger area, the forces thin out and would most probably be overwhelmed or be forgotten.
In the same manner, keeping too few areas covered by yourself may mean being too exclusive that it does not create sufficient links for a healthy social network to support your marketing strategy. Starting with about three to five major social networks is a good start to make yourself known and gain links with other users.
Once you have initially established your presence with a post or two, allow the posts to mature up; that is, allow a few days to have the content spread among the users in the social network. During this time, it may be best to constantly be present and interact with as much feedbacks from other users as possible.
As you get closer with common users in your posts, it would be nice to ask help from them to promote your post. It never hurts to ask from them especially if you have been good and courteous to them.
Some social websites have options of letting you share your posts, and syndicate them into automated feeds to other social networks. If this is the case, set up your presence into those social websites and grow your network.
The reality with social media marketing is that it requires more than just reckless posting and expecting much profit. The basic law of nature applies: work hard and focus on your endeavor so that the chances of return of investment increase as much. Therefore, work hard for your social media marketing success.