From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular internet marketing tools solutions was to get massive funding, relatively easy to get in those days, and “buy” traffic, by various means.
As an iconoclastic young developer, with ambitions of beating the “big boys” at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly internet marketing tools in our Search Engine Optimization bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our Internet Marketing Tools – Search Engine Optimization services and the basis for the ongoing growth of traffic to your website and ours.
The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don’t think these things are important, only that to be found in the search engines, they are not the most important consideration.
The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and me. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.
Emerald Coast Entrepreneur was launched on May 1, 2005 with most internet marketing tools – search engine optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I’d rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on its first update, less than 2 months after our launch internet marketing tools – search engine optimization campaign.
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the Internet Marketing Tools – Search Engine Optimization question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content. 2. Analyze Web Logs. 3. No one can guarantee a #1 ranking on Google, or any other search engine. 4. Some things are just plain silly. 5. SEO is not Pay-per-Click. 6. SEO is not witchcraft, Druidism, shamanism. 7. Do-it-yourself SEO. 8. Phased Implementation. 9. Remember the old saying, “If it sounds too good to be true, it probably is.” 10. A thought to ponder. 11. All incoming links are not created equal. 12. It’s more than just facts and figures.