Every company and product has a certain demographic that they want to appeal to. Generally you aren’t going to be able to market to everyone, so you have to go for the group that is most likely to be interested in what you are selling. Once you have discovered who your target demographic is, you can then get more creative about attracting them. It all depends on who you are after and what your budget is.
Motherhood is one specific area with special needs and are always looking for new or better products and services. This demographic spends some serious annual money for goods and services. Certain income brackets spend even more for their newest family member. Extended family members and friends only add to annual sales in this demographic. It would be extremely important and urgent to make these customers aware of your products or services as soon as possible. All these customers like “free giveaways” and these promotional products just happen to have your name on them.
It is hard to think about having products customized solely for the purpose of giving them away, especially for a small business. You have to consider though that it is advertising and you need advertising. When you give useful products that will be used in public, your brand or logo will be seen by the peer group of the recipient. This form of advertising is a lot more cost effective when you compare it to other forms.
Many of the women that you are trying to interest in your business will spend a good amount of time taking the kids to the park or zoo. If you give them items that can be used in situations like this, there will be plenty of other mothers that see them and your logo. You can customize some cute, small coolers into a colorful advertisement for your business. Many moms use these to carry around the endless snacks that their children need.
In addition to coolers, water bottles, coffee and tea mugs, cell phone and ipod skins and sun glass cases are other great items. Most moms travel with these items everyday. Limitless styles and colors as well as materials are available that will make each item unique and blend will with the owners personality. Making these items with your name on them could well be the best bang for your advertising dollars.