Email Marketing is one of the elements of the marketing mix. The marketing mix includes four fields ranging from product, price, place and promotion. The efforts involved for the promotion of business also includes email advertising. In this form of marketing, a marketer can easily draw the attention of the web visitors. This form of advertising emerged during the time of popularity of Internet and emails. In the world of modern times, entrepreneurs have started realizing the potential of this kind of promotion. In the constraint of finance, organizations not only concentrate on the production and promotion of the products but also concentrate on cost-effective promotion. Electronic mail advertising is an effective means of marketing. Consequently, the current market trend is that marketers have started relying on this means of promotion in order to obtain fruitful and beneficial results.
The promotional elements involve direct mail, broadcast promotion, print advertising or online advertising. These are the main forms of media through which you can promote the image of the company. Through electronic mail promotion a merchant can get in touch with the potential customers. One can promote the image of the organization by sending newsletters to the prospective customers. During the times of financial crises this form of marketing becomes more cost-effective and beneficial. It does not involve cumbersome paperwork of preparing advertisements and sending them to the target customers. It also cuts down the cost of paper and labor involved in the preparation of advertising as well as printing. Email advertisement is also not as expensive as broadcast advertisements. The results of television or radio ads are difficult to trace. The results of the electronic mail promotion are also easy to trace. It is a constructive and productive means to boost the sales of the organization. Marketers use this form of promotion to even promote the brand image of an organization among the prospective customers. In this way, a merchant can even directly reach out to the perspective customers and persuade them to buy the products or services of the organization for their benefits.