The mind is truly a masterpiece of mystery and achievement. It is able to take in vast amounts of signals and turn it into something meaningful for the body to take action. With the ability to discern and compare, every single thought that arises is a suggestion for action. The world of advertising has banked on this idea in being able to deliver considerations for the mind to choose. With the internet, advertising has turned to social media marketing for a more efficient sales and profit potential.
With millions of dollars spent on advertising and promotions, it is evident that even social media marketing goes well in the virtual world. So how does it become entwined with the way the mind works?
During the second half of the century, Paul McLean proposed that the mind works in three separate constructs. The Trium Brain as he proposed works co-dependent with one another in the thought process. Through evolution, the mind has transformed from the primal to a combination of primal, systemic, and logical areas. It becomes effective when the campaign is able to trigger all three areas of human thinking.